Work / LobbyZero
SELECTED WORK
LobbyZero
Problem
GTA 6 news spreads as rumour. Players can't tell what Rockstar has actually confirmed.
For
Our own product, for players following the GTA 6 launch.
Flow
- 01A rumour spreads
- 02Checked against its sources
- 03Rated and published
- 04Sent in the email brief
- Built
- A page per claim, with its verdict and sources
- Four plain verdicts, from Confirmed to False
- Structured data, so search engines can read each verdict
- An email brief written from the records
- An owner's desk for records, drafts and analytics
- Next
- Keep every record current through the game's release.
- Limits
- It rates what others report. It doesn't break news.